Tuesday, March 24, 2015
In Feb 2015, Kate Spade made the announcement that the company would be closing all Kate Spade Saturday and Jack Spade Stores. As someone who is interested in both Business/Marketing and fashion I thought this was an interesting blog post topic for today.
Let's start with the company. Kate Spade & Company was once called Liz Claiborne. Thats right! Liz Claiborne changed to Fifth and Pacific and then since acquiring their biggest money maker- Kate Spade- the company has changed its named to Kate Spade & Company. In the past ten years the company has sold off other brands it once held as part of its portfolio like Liz Claiborne (pretty funny!), Juicy Couture, and even Lucky Brand. It's focusing on Kate Spade which is a bit risky but an interesting business decision.
In 2013 Kate Spade launched Kate Spade Saturday, but it wasnt until 2014 that the brand really started to appear everywhere. Although many people, including myself, would be interested in a lower line of Kate Spade it was hard to love the boxy fit of clothes and the avant-garde styles in the midst of other conventional choices of apparel/accessories at the same price range. Even though I wanted to love Kate Spade Saturday, I never found anything I really loved at the popup stores or the ecommerce site.
It seems like it's a really rough time for apparel retailers with all the recent closings (everything from "mall stores" like Deb & Delias to online sites like Piperlime) and I'm interested and hopeful for a new retailer or new brands to populate the now smaller market.
So, while Kate Spade Saturday is not yet completely gone, enjoy the 60% off sale thats going on right now. There are still some really good deals! Comment below if you have any opinions on these store closings or even on Kate Spade Saturday!